You’ve got a business and you’d love to find new customers online. You’ve heard that social media can do that for your business, but you don’t know where to begin. If that’s where you find yourself, then you must know that there are 2 key elements you must have in place in order to succeed in [...]
Archive for the ‘Enterprise 2.0’ Category
Blogging: Beware of Mad Customers!
Blogging can be one of the most powerful tools your business can use to build your business’ brand. This statement might be a bit confusing to anyone who thinks that “branding” begins and ends with logos, colors and images used on signage and in advertising. Sure, those visual design elements are crucial elements in building your [...]
Enterprise 2.0: Business is NOT as Usual!
Booz Allen Hamilton is one of those organizations that pops up every time Enterprise 2.0 is mentioned. It seems they must be the only large business doing stuff in the Enterprise 2.0 space! BAH just flicked the switch on the next generation of their intranet, hello.bah.com. According to a release from one of the technology providers (this [...]
Web 2.0 in the Enterprise: Riding the Wave!
Understanding Web 2.0 The term “Web 2.0” was coined in 2004 for the name of a conference organized by O’Reilly Media. It soon became a pervasive way of describing the emerging phase of the Internet, epitomized by popular social media tools such as blogs, Wikipedia, MySpace, YouTube, del.icio.us, and tagging. One of the challenges of [...]
